Key Network Marketing Considerations: Part 2
In Part 1 of this series, the buy-in for a network marketing
opportunity was examined. This post is about the "buy" itself.
In other words, what is the cost of the product(s) that must be
purchased each month in order to participate and earn money?
Perhaps the greatest downfall of many network marketing
opportunities is the cost of their products. Some years ago, a
review in a major national news magazine described one company's
household products prices as "heart-stopping". And indeed, that
is more often the case than not with network marketing companies.
If household products is the company niche, examine the value
proposition for yourself and your customer. For example, how
much will an MLM product cost per month instead of a similar
product from Walgreen's or Trader Jos? If it is very much more,
what is this going to do to your customer base.
Today, there are many opportunities in the telecommunications
field. Check to see how their satellite or telephone prices and
services compare with what your potential customer can find
themselves. The greater the difference between your proposition
and what is available on the general market, the more suspect are
the long-term advantages of the MLM opportunity.
Here is the main point put a slightly different way. What you
want in a true network marketing (MLM) opportunity are repeat
customers who will stay with you and your team for the long haul
either as customers or as distributors. That has to be the base
for a repeatable, expanding business opportunity over time.
Product price is one of the most key ingredients that predicts