In Part 3 of this series on network marketing principles, we examine the topic of customer retention. It is one of the great keys to a truly successful network marketing opportunity.
Any of you who are reading this that have had previous network marketing or MLM experience know that after convincing a customer to make an initial purchase, the next major challenge, and quite likely a greater challenge, is to keep that customer month after month. If you can't retain your customers, getting them is a short-lived success. After all, if a business is not sustainable, it's really not much of a business, is it?
You may well wonder how one can predict customer sustainability, or what is often referred to as customer retention? But, it can be done. Network marketing companies know precisely how many of their customers stay and how many leave. Ask them and see if they will tell you. If not, this could be a danger sign.
Second, think like your customers will about what you're buying, the company product lines. Tell yourself honestly how long you would continue to buy yourself. If the answer is once or twice, this may not be a good choice for a long-term, sustainable business opportunity.
If you find the principles helpful in these first three blog articles, I encourage you to check out a special offer at http://network.blinkweb.com and see if it's right for you.